Ten Things to Take Into Account While Selecting an E-Commerce Solution
It’s difficult to choose the best e-commerce system. Selecting a software vendor is not the only choice. You may also utilize an enterprise platform that offers a high degree of customization or create your own customized solution from start in place of using a web-based SaaS program to develop a typical online store.
Based on the unique abilities and resources of your business, you must choose which choice is most advantageous and appropriate. To do this, you should first determine which factors are most crucial for your company when choosing an e-commerce software, and then you should thoroughly assess the options.
Read more Why Choose BetterCommerce for E-Commerce Solution and if you have any questions related to this topic, connect with us.
We have compiled and examined important elements that are essential to the choosing process in our two guides. This page will provide you with a quick synopsis.
1. Features’ range
When selecting an e-commerce system, one of the most crucial factors is the functional requirements. They enable you to evaluate the market’s options. On the other side, you can use these criteria to estimate the amount of programming effort and resources needed if you wish to start from scratch with your e-commerce development.
In e-commerce, there are certain common features. These primarily consist of a shopping cart, product pages, a catalog, and a checkout with many payment and shipping choices. The e-commerce options available today, however, are far more robust and complete. They can include a plethora of extra features, like a search engine, product configurators, product ratings and reviews, wish lists, gift registries, an integrated blog, promotions, or recommendation engines, in addition to the capabilities needed to set up a simple online store. A content management system (CMS) or other tools for SEO, marketing, analytics, and reporting are just a few of the many extensions and add-ons available.
As a result, you should already know what features you want from your future e-commerce platform before selecting a solution. Remember that different systems can solve the same purpose in different ways. Therefore, it’s crucial to confirm that the program has all the features you want. Additionally, you should confirm that they are changeable or adaptable and match your needs.
2. Integrations
E-commerce has to be connected with a number of internal systems in order to fit into current procedures. These might include systems like ERP, CRM, CMS, CDP, inventory management, or order management, depending on how big your company’s IT ecosystem is. You will undoubtedly also need to interface your e-commerce with a number of third-party applications and systems, such as social networking, marketing and analytics tools, delivery services, payment processors, and live chat.
You will require more integrations the bigger your company is and the more intricate your operations and processes are. As a result, make sure to verify the built-in APIs the standard program offers. You or your IT partner may be able to create the necessary connectors on your own or modify pre-existing APIs if a solution does not offer all the integrations you want. Depending on how customizable the selected e-commerce system is, this may or may not be feasible.
3. Adaptability
There are two primary reasons why you could require customisation. First, you can wish to use novel features or functions that operate differently from the norm to make your e-commerce stand out from the competitors. Second, you might have to modify your e-commerce software to fit the unique IT procedures and systems of your company.
Programming with all of its ramifications, such as testing, deployment, and maintenance of the customized code, is usually necessary for customization. As a result, you should confirm that the solution you are thinking about will allow you to customize it to your needs and that you will have access to the source code.
Businesses who lack the technical know-how to accomplish this might choose standard software, which only allows for a limited number of configuration choices for customisation. Or they might concentrate on their main business and hire an outside expert.
4. Ownership total cost (TCO)
Depending on the solution, the overall cost of a fully operational internet store varies greatly. You must consider a few fundamental elements while calculating it, such as:
granting licenses
implementation (including customisation, integrations, and feature development)
extra resources (plugins, extensions, or third-party programs)
hosting
continuous upkeep.
You also need to budget for other expenses. These might include, for example, transaction fees for utilizing payment gateways or costs associated with adapting your current IT infrastructure to manage online sales.
To identify all possible sources of expense, a detailed investigation is necessary for certain costs that might not be readily apparent. Additionally, they may differ based on the solution you select and the project’s objectives.
5. Market Time
Using an off-the-shelf product is the quickest approach to launch your digital business. You may create an internet store in a few short weeks or even days using a collection of unconventional features. assuming that the normal functionality meets your needs and that you choose not to customize it.
If not, which is typically the case for large businesses, you should search for options that let you create your own unique e-commerce platform. The time required to develop and implement such a novel solution is the cost. It may take many months to design an enterprise platform. However, it might take up to 12 months to become online when you create a whole e-commerce system from scratch. With the correct team, you may drastically reduce this timeframe.
6. Competencies & Skills
Even though some suppliers assert that no technical knowledge is required to utilize their products, it is difficult to envision creating a polished online business without any IT know-how.
Support from a solution partner may be required to set up your store and link it with other systems, even if you select a SaaS platform that requires little technical expertise and design abilities.
When you wish to design a specialized e-commerce system from scratch or think about a highly configurable solution, things get considerably more complicated. Next, you must determine the necessary competencies. You might choose to employ the help of an outside IT partner if you are unable to supply them internally.
Finally, you must make sure you have the right human resources if you intend to host and manage your e-commerce on your own.
7. Putting up
When it comes to the location of your future e-commerce system, your business can have certain preferences. On-premises, hybrid, or private cloud hosting are your options.
Cost-effectiveness, security, dependability, scalability, compliance, breadth of control, and the necessary infrastructure and human resources are only a few of the advantages and disadvantages of each alternative.
It’s important to remember that many providers offer hosting services in addition to their e-commerce software. You might not be able to switch the hosting selection in certain situations. As a result, you have to consider this factor in advance and select a solution that satisfies your tastes.
8. Safety
Numerous consumers will visit your e-commerce portal every day, providing you with sensitive personal and financial information as well as a wealth of information about their purchasing habits.
You must thus be certain that the solution you select will ensure the proper degree of security. This is particularly crucial if you lack the necessary in-house knowledge and are uncomfortable handling security-related matters alone.
If so, you might want to think about using an off-the-shelf solution from a reputable supplier. You may be certain that thousands of individuals worldwide test it daily in every manner imaginable and that several businesses utilize it. By automatically updating or sending you security patches, the supplier continually detects and eliminates any dangers.
However, the likelihood of defects and security flaws increases with the amount of code modification you make to the product. An expert staff with the appropriate tools to test and monitor your system is necessary to meet this challenge. This need not be a difficult task if you have a reliable IT partner.
9. Upkeep
Selecting software that lets you manage an online store without worrying about upkeep can be something you want to do. This is the case with SaaS, where the seller often handles availability, performance, security, and upgrades in addition to hosting.
You will have to assume entire or partial responsibility for the portal’s upkeep, though, if you intend to create it from scratch or significantly alter it. This entails more expenses and the need for human resources. On the other hand, it ultimately grants you complete authority over your solution and the course of its development.
10. Future expansion and advancement
Nobody starts an internet store with the expectation that it would remain unchanged for all time. Your e-commerce site will only be able to stay up with your clients’ evolving expectations and avoid being technologically outdated if you continue to update it.
You should assess whether solutions provide you sufficient options to expand your e-commerce system over time, such as adding new features, utilizing cutting-edge technology, or integrating with new tools. After a while, it could also be crucial for you to be able to change or update the overall layout.
Your long-term company objectives must also be taken into account. The scalability of the solution you select should be sufficient to grow your digital business, for instance, to accommodate more clients, greater SKUs or expanding product inventories, or to penetrate new markets.
